New betting sites launch every year. Punters have the chance to explore the new online betting sites to see if their products and services are better than the existing brands. The online betting industry is very competitive, with new kids on the block always looking to find a niche in the marketplace. Some have the skills to pay the bills, while others struggle to make inroads in the industry. In this article, we explore some of the new betting sites in Ireland and why you should consider signing up for a new bookmaker.
Best New Bookmakers for 2024:
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Claim a huge €200 Welcome Bonus
They have an especially good array of eSports markets, giving you plenty of different options for betting in this sphere. Expect to find markets on games such as Dota 2, StarCraft, Rainbow 6, and more.
Having been in operation for 7 years now, Kwiff Sports has been getting a lot of praise and positive attention over the years, for all of the right reasons, including the fact that you could get your odds ‘Kwiffed’.
New customers & 18+ only. Min. deposit of €10. Qualifying real money bet of €10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
KQC: 18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
This bookmaker offers 42 sports markets, so there’s something for everyone. Here are some of the sports they cover: American football, cycling, badminton, baseball, basketball, beach volleyball, boxing, cricket, darts, esports, football, field/ice hockey, handball, horse racing, motorsports, rugby, snooker, table tennis, and many others.
*New members. Min €10 bet on sportsbook, placed & settled within 14 days of sign-up. Min odds 2.0. 3 non-withdrawable €10 Free Bet Tokens: accept within 7 days, valid for 7 days from acceptance. ex E/Ws & Multiples. Stakes not returned. Click for terms.
At time of writing, there are currently 26 different sports that are on offer on the site. As you would expect, they do all of the most popular sports that are big in betting right now. That includes football, horse racing, greyhounds, American football, basketball, and so on.
Unlike many other online bookies, Csaumo has a dedicated mobile app that we are pretty impressed with. Irish punters can download it from their dedicated app store and it is available for both iOS and Android devices.
A huge benefit of Betfred is that when you place a football bet on your favourite team, you have the potential to make a big bonus! When your team wins by 3 goals or more, you will receive a 25% bump on your profits, which is the perfect way to celebrate.
New customers only. Register with IRISH50. Deposit €10+ via Debit Card and place first bet €10+ at Evens (2.0)+ on Sports within 7 days to get 3 x €10 in Sports Free Bets & 2 x €10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
When you click 'browse sports' on the site, you'll get a pop out that details all the sports they have on offer for you. There's certainly a lot to choose from here, as there's nearly 40 different sports on offer. All markets offer surprising depth too, so there's so many betting options here.
18+ LeoSafePlay.com. New customers only. Mobile Only. €10 minimum deposit activates 3x €10 Free Bets. Valid for 7 days. Full T&Cs below. Please Play Responsibly.
At LuckLand you have access to a variety of payment methods to facilitate your betting experience. Accepted options include Visa/MasterCard cards, Neteller, Skrill, MuchBetter, ecoPayz, PayPal, Trustly, plus plenty more.
Luckster Sports is not an online betting site that has been around for years, or decades even, in fact, the site has only been around for a couple of months as of this writing, as it was launched back in early 2022.
18+ New customers only. Bet €10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x €5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org
You can see the number of markets in each sport displayed on the home page, so you can see at a glance how much depth is in each field. As you'd expect, football has the most depth with over 1,200 markets right now. If that's your thing, you're going to have a good time here.
Right now, you can indeed get a great deal if you sign up with them. If you become a member and deposit 10 EUR, you'll get a 10 EUR free bet. To get the offer, you'll just need to sign up, make that deposit, bet that 10 EUR at odds of 2.00 or greater, and once the bet is settled you'll have your free bet.
Still, Rhino provide a broad range of sports. This includes American sports such as the NFL, MLB and NBA in addition to popular European sports such as football, cricket and rugby. Racing is one of Rhino’s most bet on games, but they have a range of combat sports like boxing or MMA. Rhino Bets have also been praised for including both mainstream and niche sporting games, expanding the users betting capabilities.
Betiton Sports also offers a unique feature called Bet Builder. This allows customers to create their bets by combining different markets, giving them more control over their bets and enabling them to tailor their betting experience to their preferences.
Max free bet amount €10. Min wagering on sport to activate €15. Void and cashed out bets do not count towards wagering. Odds of over 1/1 only to qualify, free bet can be used on coupon with total odds 4/5+. Winnings can be withdrawn straight away. 14 day expiry.
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min €10), to a maximum value of €25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware
What they lack in sport variety they make up for in market depth. Football alone has over 700 markets at time of writing, and League of Legends has nearly 200.
Fafabet offers betting on over 30 sports including the big three of Football, horse racing and greyhounds as well as GAA Hurling which many Irish members will be delighted to find present in the sportsbook.
New customers only, aged 18+. Min deposit €10. Place a €50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: €10 on Football, €10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. GambleAware.org
As a site that caters to UK and Irish punters, of course football is their most popular sport. Currently, there's over 1,100 markets available, which is very impressive. They also have a good selection of horse racing markets, although there's no greyhounds as of time of writing.
There are multiple factors we consider when ranking the best new betting sites. One size doesn’t fit all when it comes to betting websites. Bookmakers that rank highly on our list can tick off many of the boxes below.
Easy sign-up process
The easier the sign-up process for new customers, the better the website. No one wants to spend hours filling in their personal details.
Security
The best new betting sites will have the latest SSL encryption technology to keep your data safe. Betting sites with KYC processes are also ideal for keeping players safe.
Welcome bonuses
A welcome bonus is an important reason for customers to join a new sports betting site. The more lucrative the offer the better it is.
Competitive odds
At the end of the day, a bookmaker is only as good as the markets and odds available to punters.
Betting app
Every bookmaker should have a dedicated betting app for iOS and Android devices. Customers want to bet on the go, and the best new betting sites have dedicated apps for betting.
Why choose a new betting site?
You might be perfectly happy with your betting website. So, why choose a new betting site? Well, there are some good reasons to sign up with a new bookmaker. Let’s explore some of those reasons:
Free bets – The competitive nature of the sports betting industry means bookmakers give out free bets to new customers to use on sports wagers.
Cutting-edge features – The betting industry is always evolving. This means bookmakers want to upgrade their features to attract and keep customers.
Variety of payment methods – There are more ways to deposit and withdraw funds from a betting account than ever before. Some betting sites are dedicated to certain payment methods. For example, you may find some betting sites focus on e-wallet payments or cryptocurrency.
Enhanced odds – Some new betting sites focus on providing customers with the best prices around. They may even offer bet boosts and enhanced odds to attract punters.
Reviews of New Betting sites Ireland
If you are looking for a new betting site, then you came to the right place. We have tested an assortment of the best new betting sites in Ireland to deliver a verdict on which ones are the best for your money. Below you will find some of the best sports betting sites that met our criteria. But don’t take our word for it. You can try out one of these great betting sites to see for yourself.
Novibet
Pros:
Vip Programme
Mobile app
Live streaming
24/7 customer support
Cons:
No bet builder feature
Withdrawals can take up to four days
Novibet launched in 2010, and in just over a decade, has grown into a leading bookmaker. It isn’t on par in terms of name and brand awareness with Paddy Power, Bet365, and William Hill. Yet, Novibet has an army of loyal customers thanks to its great features, products, and services. You will find the registration process to be simple and straightforward. Novibet’s KYC process may seem like a problem to some customers, but the verification step ensures customer details are secure. This is one of the excellent security features provided by Novibet. Once you get to the sports, you will find hundreds of betting markets across the website. Deposits and withdrawals can be made by several different methods, including debit cards, prepaid cards, and e-wallets. There is a generous welcome bonus for new customers and a VIP programme to keep existing customers happy. Why should new customers get all the fun, right? The live streaming and in-play platforms are great. You can watch hundreds of hours of live sports via the website. The in-play betting markets are updated regularly with new odds and stats to help you make smart selections. Overall, Novibet is a great website providing customers with an engaging experience. It is certainly one of the top new betting sites for Irish punters.
Rhino bet
Pros:
Perfect for new players
Competitive odds
Dedicated mobile app
Loyalty programme
Cons:
Bonuses could be more attractive
Limited customer service options
Rhino Bet stampeded onto the betting market in 2021. If you aren’t familiar with the brand compared to other betting sites, then that is okay, as Rhino Bet is still a new kid on the block. Despite being new and still wet behind the ears, Rhino Bet offers customers plenty of reasons to open an account. One of the first things customers will notice about Rhino Bet is its simplicity. This is a good thing in a world in which bookmakers have gaudy websites with bright colours and text. Rhino Bet has gone for a minimal approach. Less is more with Rhino Bet’s design. There are multiple ways to deposit and withdraw money. Withdrawals can take up to five working days to clear as Rhino Bet reviews all withdrawals. Although there are limited customer service channels, the betting site responds quickly to customer enquiries. Rhino Bet offers attractive welcome bonuses and a VIP programme. But the big difference between Rhino Bet and its competitors is its minimal approach. The betting site doesn’t want to be an in-your-face brand like Paddy Power and Bet365. It offers a more subtle approach, which some bettors enjoy.
Kwiff
Pros:
Excellent promotions
Supercharged odds boost
Dedicated betting app
Loyalty and VIP programme
Cons:
No bet builder feature
No live streaming platform
Kwiff hasn’t been around for long. The betting website launched in 2015, meaning it is still relatively new in the industry. With over eight years under its belt, Kwiff continues to grow. The competitive nature of the sports betting industry means a company remaining open for five or more years is a success. The biggest selling point of Kwiff is its supercharged odds boost. You can get your odds “kwiffed” and receive a very attractive price on a sports event. The sign-up process is easy, and you can deposit funds in several ways. There is a €10 minimum on deposits. The welcome offer is exciting, giving you a €20 surprise bet for making a €10 bet on a sporting event. The kwiffed odds aren’t for everyone. The betting site will kwiff its odds for random punters. So, you may get enhanced odds for one bet but not another. It is quite exciting when the odds are kwiffed. The ACCA Shield is a nice touch. It is always good to bet insurance on an accumulator, especially when taking on high risk.
LeoVegas Sports
Pros:
Over 25 sports are available to bet on
Competitive odds
Bet builder available
Cash-out feature
Cons:
Live streaming only for greyhound racing
Minimum €10 deposit
LeoVegas was founded in 2011. Since it debuted, it has grown a strong reputation as a leading bookmaker in the industry. LeoVegas offers customers a great betting platform. It is a great website for new sports bettors, but also offers experienced bettors plenty of incentives to remain loyal. You will find the top sports available to wager on pre-match or in-play. LeoVegas prides itself on competitive odds, giving punters some of the best prices available for individual matches. Esports fans will have markets on the top gaming tournaments and competitions. The in-play section is full of great features, including stats on the events. The only problem with LeoVegas is the live-streaming platform. You can only watch greyhound racing on the website. Despite the lack of live streaming events, the promotions and VIP programme are enough to make up for it. You can progress up the ranks in LeoVegas’ VIP programme for just betting on sports.
Popular bonuses from new betting sites in Ireland
There are different types of betting bonuses available from new betting sites in Ireland. Bookmakers are always coming up with new ways to reward new customers or loyal punters. One of the areas that set traditional land-based sports betting shops apart from online bookmakers is the betting bonuses.
For decades, betting shops existed without giving their customers anything more than a bad cup of tea. It took years for betting websites to offer customers something more than odds and markets. Today, betting sites must give back to their customers to ensure those bettors keep coming back. Sports bettors have never had so much power before.
Bet bonus
A bet bonus can be given out in different ways. Bet bonuses include sign-up bonuses, welcome offers, and deposit bonuses. You will need to bet the bonus several times to convert it into cash. Bookmakers will have a specific number of times the bonus must be bet before it can be withdrawn as cash money.
Bet boosts
A bet boost is given to players on certain events. For example, a football match between Manchester City and Liverpool could see punters receive a boost to the odds when betting on the game. A bet boost will increase the odds of an event by a specific percentage.
Free bets
Free bets are popular offers from new betting sites. A free bet is exactly what it sounds like. Bettors receive funds in the form of free bets to use for wagering. A free bet doesn’t return the stake if it wins. Wagers made using free bets only return the profit of the bet. Free bets are commonly used as a welcome bonus or new customer bonus. Some sports betting sites will give out free bets to loyal customers for wagering on specific events.
Bet insurance
Bet insurance isn’t provided by all sportsbooks. Some betting websites will provide it to customers for placing a wager on a specific event. There are some bookmakers that provide customers with bet insurance on accumulator bets. Others will provide insurance on single bets. For example, you may receive a cashback offer if your first bet for a new betting site doesn’t win. A cashback bet is always paid back in the form of free bet credits.
When signing up for a new online sports bookmaker, it is important to always obtain a welcome bonus. A welcome bonus can significantly improve your bankroll. It is like having free money to bet on sports. For example, a sportsbook may offer up to €50 in free bets if you make a €50 deposit. You don’t have to make the full €50 deposit. Instead, you can deposit €10 and receive the available free bets. Now, instead of having just €10 to wager on sports, you have €10 plus €10 in free bets. You have doubled your initial bankroll.
New betting sites in Ireland have a variety of betting offers. It isn’t difficult to locate a great welcome bonus. Due to the competition in the betting industry, nearly every new betting site offers a welcome bonus. Not all welcome bonuses are created equally, however. It is worth shopping around to find the best new customer betting offer before signing up for a website. You should always pick the betting bonus that fits your betting needs. For example, if you are a tennis bettor, you should select a bet bonus that benefits your tennis wagers.
You will likely need to make a qualifying bet for the bet bonus to be credited to your account. In addition, the bookmaker may not pay out until certain wagering requirements are met.
New bookmakers vs old bookmakers
There are a lot of differences between new bookmakers and old bookmakers. There is more than meets the eye when it comes to sports bookmakers. Many new bookmakers are changing the way the sports betting industry works. The days of the old bookmakers are over, with more modern brands giving clients what they want.
So, what are the differences between the new online bookmakers in Ireland and the old sites? Well, there is more than you would think.
Betting bonuses
New bookmakers are far more interested in attracting new customers and retaining old ones. Betting bonuses are one of the tools bookmakers use to attract customers. Welcome bonuses are offered to all new customers, giving them the chance to increase their bankroll. You can land a great welcome bonus when signing up to a new bookmaker. Old bookmakers are stingy with their betting bonuses. They don’t want to give anything away for free to customers. The old way of thinking was to give customers very little and take as much as possible.
Cutting-edge features
The best new bookmakers provide customers with a range of great features and products. Ideally, you will find live betting, live streaming, cash-out, and bet builders on the newest betting websites. These features ensure you always have an engaging experience.
Safe gambling
Bookmakers should be looking out for the safety of their customers. Safety isn’t just having the latest encryption technology available to ward off third parties. Safe gambling measures are vital for keeping players secure. Some players overextend themselves when betting on sports. New bookmakers have safe gambling measures in place with settings on how much a person can gamble. The settings should include time limits, reality checks, and spending limits.
Payment methods
There was a time when sports betting websites had a limited number of payment options. The options were typically credit card/debit card or bank transfer. Nowadays, leading bookmakers offer multiple ways to pay from debit card to cryptocurrency. Players need a variety of ways to pay. Not everyone can use a debit card or make a bank transfer. Having options gives players the chance to make a deposit or withdrawal in their preferred way.
Market coverage
New betting websites offer punters a range of betting markets. In the past, old bookmakers would offer a limited number of betting markets for sporting events. You were forced to wager on these markets. Today, leading bookmakers provide customers with a range of markets. For example, a single football match could have around 100 markets to bet on.
Mobile app
The launch of smartphones and tablets altered the sports betting industry in incredible ways. Today, most bettors use an app to make their wagers. In the past, you had to go into a physical betting shop to make a bet. You could make a bet on a computer, but you were a slave to technology. You had to be near your computer to place a bet. You can now place a wager whenever or wherever you are in the world.
Popular software at new betting sites
Modern Irish bookmakers use some of the most sophisticated software on the Internet. Betting software is produced by developers in the gaming industry and works with bookmakers to provide a unique betting experience. Betting software is so sophisticated that you can place wagers in-play, cash out before a match is over, or create bet builders for an event.
Great betting software can make a bookmaker even better. Poor software can make the experience bad, leading customers to leave a bookmaker. An engaging sports betting experience is what every betting website wants to provide. The better the overall experience, the more customers a betting site will attract.
There are some top-class software providers in the betting market. Here is a look at some of the most popular software at new betting sites.
OpenBet
If you are familiar with William Hill, Paddy Power, or Ladbrokes, then you will have used OpenBet’s betting software. The betting interface of those industry giants is created by OpenBet. It is known as the industry’s top software brand. OpenBet’s software ensures punters can make bets throughout the day on different betting websites. Millions of wagers can be made through the software simultaneously.
Betradar
Betradar doesn’t create a betting interface like OpenBet. Rather, Betradar builds live data and digital content for its customers. Betradar focuses on providing in-play betting data, infographics, and much more. Betting sites such as Bet365 work with Betradar to deliver cutting-edge data to make the betting platform’s experience even better.
SBTech
SBTech is a popular betting software for brands new to the market. The company has worked with Irish online bookmakers Netbet and 10Bet in the past. The bookmakers have a similar interface look and feel. SBTech produces the odds and markets for its clients. Bookmakers that partner with SBTech receive competitive odds on their betting markets courtesy of the software provider.
Kambi
Kambi is a white-label solution provider, meaning it builds the platform for sportsbooks to use. Kambi designed the platforms for leading bookmakers LeoVegas, Unibet, and 888Sport. The software provider delivers more than 250,000 betting events per year. It also has more than 120,000 live betting opportunities. Kambi’s user-friendly software is the backbone of many of the Internet’s most-loved sports betting sites.
Geneity
Geneity’s software operates several sportsbook platforms. It can build more than 100 football betting markets for a single match. Geneity works with Betfair, Coral, and Ladbrokes to name just a few. The software provider is licensed by the UK Gambling Commission, which ensures the software is fair.
Inspired Gaming
Inspired Gaming’s niche in the betting industry is virtual sports betting. Any new bookmaker wanting to add virtual sports betting to its stable of products will work with Inspired Gaming. The company partnered with OpenBet to provide cutting-edge virtual sports for leading bookmakers. The software provides bettors with a fantastic virtual betting experience.
FAQ for new betting sites
Can I have more than one betting account?
Yes, you can have more than one betting account with different bookmakers. Indeed, it is recommended that you have more than one account. This allows you to compare the odds of different bookmakers.
What is an odds aggregator?
An odds aggregator is a website that compares the various odds of an event from different bookmakers. An aggregator website is ideal for punters shopping around for the best odds on a match.
What is the most popular sport to bet on in Ireland?
Football is by far the most popular sport to bet on in Ireland. Other popular sports include basketball, GAA, rugby, cricket, and tennis.
Is betting software important when choosing a bookmaker?
Yes, it can be. The software provides the backbone of a betting website. It delivers the overall betting experience. A poor experience can be due to the software a betting site uses.
Should I shop around for a welcome bonus?
It is important to shop around for a betting welcome bonus and not take the first one available. You may find a more lucrative welcome bonus that suits your needs.